The Planning Pathway

Form a planning committee

A small group of committed people should get the planning process underway and ensure the plan is implemented and reviewed regularly.

Hold a planning workshop

Invite a group of people (including administrators, coaches, officials, athletes, sponsors, and facilities managers i.e. council) to attend a planning meeting to develop the framework of your plan. A facilitator or a person who is experienced in leading planning workshops may assist your club to get the most out of the workshop.

Develop your plan

The planning committee or an entrusted individual writes up your plan.

Remember it does not need to be a complex document: it's best to keep it simple! The plan needs to contain some basic elements:

  • Purpose statement: a brief statement explaining the purpose of your club and why it exists. An example may be 'to promote football as an enjoyable, healthy sport for people of all ages and ability levels in our community'
  • Guiding principles: statements that explain the broad directions of your club. For example, 'to encourage the provision of opportunities for participation in football by all members of the community'
  • Goals: what specifically does your club want to achieve by the end of the planning period? Make sure your goals are specific, measurable, achievable, realistic and have a timeframe. An example of a goal may be 'to double the number of registered junior players by the start of competition'
  • Strategies/actions (what): what needs to be done to achieve the goals? An example of an action to achieve the goal of doubling the number of junior players might be 'to produce a promotional brochure for distribution to local schools'
  • Key performance indicators: these allow your club to mark its achievements and check progress in relation to its goals
  • Responsibilities: who is responsible for completing the actions?
  • Timeframes: when do the actions need to be completed?
  • Resources: how much is it going to cost?

Consult with your members

  • Make sure your members understand your plans
  • Remember that it is their plan too!
  • Make any necessary changes to the plan

Promote your plan

  • Make sure your new plan gets plenty of publicity - put it in your newsletter, send a copy to sponsors
  • It's your plan: you should be proud of it
  • The more you promote the plan, the more people will know about it and help you implement it
Implement it!
  • There's no point developing a plan that will gather dust on the shelf
  • Make your plan a living, breathing document that helps people to get the job done
  • Evaluate it and modify if necessary - it may not be exactly what you want or can achieve first time around, so you can change it
Celebrate success

As objectives in the plan are achieved, let everyone know about it, no matter how small.

Monitor and review the plan
  • Ensure the actual plan is being followed and the club is achieving what they want out of it
  • Continually refer to the plan and evaluate it at specific times throughout the year
  • Conduct an end-of-season review to discuss the strengths and weaknesses of the plan and the outcomes from the season
Download club planning resources
Year of Birth
This is Our Game
2017 AFL International Cup