How to Find a Coach

Thursday, August 10, 2017

As we close in on the end of the season many clubs are considering their coaching appointments for 2018. 

The way a coach is appointed to a senior role has evolved through the years from a handshake deal in a carpark into an extensive process involving a number of stakeholders from the club. The search for a senior coach is viewed as incredibly important by clubs and thus, clubs have various experts to form panels to identify the best fit for the club. On the other hand, coaches are also mindful of finding their best fit and are now less inclined to jump straight at a senior coaching opportunity. 

The focus of coaching has become a more all-round approach that is so much more than creating game plans and making the right call on game day. Now, a coach’s responsibilities stretch beyond the ground and their knowledge includes an understanding of the entire club including the commercial and community obligations, strategy and vision as well as the needs of supporters. Carlton’s Brendan Bolton has exemplified this through his ‘one club’ philosophy, and renowned former AFL coach David Parkin adds to this by echoing the All Blacks mantra that ‘this is a 10 per cent football business and 90 per cent a people business’.

Click on the link below to read more from Nathan Schmook: 

How to Find a Coach

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